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Multiply What Matters.

Multiply What Matters.

In a world competing for answers, the future belongs to leaders who ask better questions. 

Let's Talk

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You’re not stuck. You’re misaligned.

The decisions don’t get made. The team isn’t executing. The board doesn’t feel confident. And on paper, everything looks fine.

That isn’t a strategy problem. It’s an alignment problem. At this level, it’s the most expensive thing in the room.

The leaders who win move before they’re certain. The ones I work with learn how.

Trusted By

C-suite Executives on 5 continents

AUM PE Fund
Operating Partner

Enterprise Value Coached

International
Leadership

PE-Backed Board Member

$450B

30B+

28
YRS

5x

Tracey doesn't just develop better leaders, she develops more grounded, effective humans and reminds us of our role in shaping the future.

SHANNON CARLSON, TSG CONSUMER PARTNERS, HEAD OF TALENT

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High-Stakes Leaders Are Under Pressure to Perform

Millions of lives and trillions in enterprise value move through the decisions of today’s senior leaders.

This isn’t just about financial performance.
It’s about human impact.

When leaders operate from clarity—not just pressure—they build stronger companies, make better, faster decisions, and create outcomes that compound long after the board meeting ends.

I've Sat In Every Seat.

I get it.

I COACH WITH THE INSIGHT OF AN OPERATOR, THE CLARITY OF A STRATEGIST, AND THE COURAGE OF A THOUGHT PROVOCATEUR.

Four Experience Areas

    • PepsiCo $350MM P&L

    • adidas

    • Chick-fil-A franchisee, start-up to $3MM

    • Partners Group

    • Mubadala

    • $450B AUM combined

    • 5x PE-backed board director

    • M.I.T. Entrepreneurship Advisor

    • ICF Certified Coach

    • Foot Locker $8B Corporate Officer

    • PepsiCo Consumer Strategy

    • Bain

    • Kearney

Who I work with.

Leaders in transitions where the stakes are high and certainty is low.

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NEW PE OWNERSHIP

The first year under a new ownership structure, a new board, and a compressed value creation plan.

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PUBLIC TO PE

Executives crossing from public company rhythms to PE speed and scrutiny.

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NEW C-SUITE HIRES

Recently placed leaders being evaluated in real time.

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C-SUITE SUCCESSION

Expanding from functional excellence to enterprise leadership.

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FUNCTIONAL TO PEOPLE LEADERS

Building leadership range beyond technical expertise.

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Tracey is the catalyst exactly when I needed it. She helped me unlock a 6th gear as I was promoted into a multi-billion dollar P&L. She is thoughtful, calm, and clears the noise. She is a masterful coach and easily creates trust to get at the hard stuff.

GIL V., COO, $12B PE-BACKED PHARMA COMPANY

When Your Leadership is Aligned, Everything accelerates.

Decisions simplify. Results resonate. Legacy becomes intentional.

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  • You stop reacting and start leading—rooted in what matters most.

  • Your decisions get faster, sharper, and grounded in the Intuition Accelerant™.

  • You escape complexity culture and focus on meaningful momentum.

  • You build from overflow—not overwork—by aligning energy and effort.

  • Your presence energizes others because it reflects the real you.

  • You stop chasing relevance—and start living your real impact.

Nonchalant means not caring. I built a firm on the opposite.

Chalant Capital works at the intersection of capital, leadership, and human potential. The premise is simple: what you’re willing to risk is set by what you actually care about.

People say my superpower is discernment. It’s strategic, refined over 30 years of operating at the highest levels. My work blends strategy and values. Metrics and meaning. Performance and purpose.

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Hi, I’m Tracey

At 17, I followed the white rabbit onto a Greyhound bus from Alabama to North Carolina to college, no cell phone, pure instinct. I've been tumbling down rabbit holes, getting deeply curious, taking leaps, transforming, and creating ever since.

Since then, I've chased curiosity from Europe to the Middle East to South America, from Bain strategy decks to Chick-fil-A operations, from PepsiCo P&Ls to PE portfolio companies. I've coached CEOs running $30B businesses, served on 5 boards, and now command stages as a keynote speaker teaching executives to risk smarter — and win.

Real transformation happens when leaders stop waiting for certainty that never comes. The window to act closes while most people are still calculating. The ones who win move before they're certain — because they've built the capacity to risk smarter than everyone else in the room.

Purpose Value Creation Plan™

MY COACHING FRAMEWORK FOR ALIGNING WHO YOU ARE WITH HOW YOU LEAD.

Diagram illustrating the growth stages in a process, starting with 'Base Case' and ending with 'Upside Case', labeled with steps 'Know', 'Grow', 'Sow', and 'Go'.
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    • Clarify your values and decision-making patterns—not conceptually, but in practice.

    • Use 360 feedback and Hogan assessment to surface gaps between intent and impact.

    • Understand who you are behind the success—not just behind the résumé.

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    • Learn to hear and trust your intuition—then act on it.

    • Design growth experiences where clarity isn’t guaranteed and decisions still matter.

    • Build the capacity to lead decisively when certainty disappears.

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    • Build a personal board of directors who challenge you and tell you the truth.

    • Protect your Return on Energy (ROE) by focusing on what truly moves the needle.

    • Allocate time and attention where alignment accelerates outcomes.

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    • Align purpose with performance so results scale and sustain.

    • Lead in a way that is coherent, credible, and embodied.

    • Translate clarity into impact—on people, organizations, and legacy.

How Well Are You Executing Your Purpose Value Creation Plan™?

Take the 4-Minute Executive Alignment Assessment
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How an engagement runs.

  • 360 interviews and a Hogan diagnostic. You can’t build a value creation plan without a quality of earnings. The same is true for you.

  • Three or four growth levers that actually move your internal rate of return as a leader. Not a report you shelve. A short list you act on Monday.

  • A cadence built around your actual calendar and your actual decisions. For teams, simulated cases and offsite design built around your real risks.

  • Ongoing access between sessions. You text before a board meeting, I respond. You need to think out loud after a hard conversation with your CFO, I’m there.

Trusted By PE-Backed C-Suite Leaders

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    “Tracey is the catalyst exactly when I needed it."

    She unlocked a gear that accelerated me to excel as COO. She then created a breakthrough team workshop that established deep trust. She is thoughtful, calm, and clears the noise. Tracey is a masterful coach.”

    GIL V., COO, $12B PE-BACKED PHARMA COMPANY

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    "She helped me turn a lose-lose situation into a win-win, and did so in only 20 minutes."

    I met Tracey right before a high-stakes performance review. Her insightful questions and personal anecdotes helped me see a different approach to the conversation. Taking off my armor was far from easy, but it immediately improved the relationships between my boss and me, leading to overwhelmingly positive outcomes in subsequent reviews. She helped me turn a lose-lose situation into a win-win, and did so in only 20 minutes.

    SAL FILARDI, U.S. GREEN BERET

  • Professional woman with dark hair, smiling, wearing a purple blazer against a blue and white background.

    "Tracey is the person we've all wished we worked for."

    Tracey is the person we've all wished we worked for. A player-coach, she has both the gift and the skill for eliciting optimal performance. I always emerge from our sessions together with total clarity on next steps and an actionable execution plan. It is really moving the needle for my career.

    MARGARET BUTLER, CO-LEADER, BAKERHOSTETLER FINANCIAL SERVICES TEAM

  • Portrait of a man with a beard wearing a gray cap and a black T-shirt that says 'I AM BHAM,' smiling against a blue background.

    "She doesn't just coach, she equips you with tools to create a lasting impact."

    Tracey's leadership coaching has been a game-changer for me. Her ability to provide clear, actionable insight while challenging me to grow has transformed the way I lead my team. She doesn't just coach, she equips you with tools to create a lasting impact.

    ZEBBIE CARNEY, FOUNDER, EUGENE'S HOT CHICKEN

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If You’re Ready To Look In The Mirror —
And Step Through The Looking Glass

I’d like to offer you a complimentary 4-minute executive alignment assessment scan to reveal how clearly you’re leading — and where your next level of alignment lives.

✔ Discover where you're leading from intention — not autopilot

✔ See where clarity is strong — and where it’s being diluted

✔ Reveal your next right step

Take the Executive Alignment Assessment
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You already know.

Leadership can feel lonely.

That whisper that more is possible? It’s real.
I created this because I’ve felt it too — and you don’t have to carry it alone.

You've outgrown the playbook defined by others.
It's time to lead from what's uniquely yours.

Because the leaders who align purpose with performance won’t just survive what’s next — they’ll define it.

Let's Talk