Intuition in Action

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Intuition in

Action

Decisive leadership when certainty disappears

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We Are In A Trust Crisis

Over 30% of CEOs don’t trust their inner decision making.

Tracey's Signature Keynote

Intuition in Action

Tracey's Signature Keynote

Intuition in Action

decisive leadership when certainty disappears

The greatest barrier to transformation is hesitation. We slow down exactly when we need to be speeding up. Analysis collects the dots — but intuition connects them. And intuition is built through the risks we take.

At the edge of every decision, leaders face the same choice: probability, which is finite — or possibility, which is infinite. This keynote challenges leaders to trust what they know, act on what they feel, and put intuition in action.

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I loved Tracey's concept of intuition growing in power with experience and exposure to risk. Everyone was taking pictures of her quotes and were still talking days later about intuition.

JOSH BAER, FOUNDER & CEO CAPITAL FACTORY

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Audience Actions

Connect the dots of analysis and intuition

01

Decide faster from the truth that's within

02

Build your intuition through taking risks

03

Choose possibilities over probabilities

04

The Cost Of Decision Paralysis

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Margin Erosion

Too many decisions, not enough clarity. Leaders get stuck in analysis paralysis while opportunities slip away.

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Stalled Innovation

When data drowns out intuition, teams can miss what the future market is becoming.

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Strategic Drift

Without clear decision-making frameworks, teams lose focus on what truly drives enterprise value.

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Why Intuition Matters

AI can detect—but only humans can discern. That discernment comes from intuition.

Intuition is our internal data built from our experiences and multiplied by our risk-taking. It shows us pattern recognition we can rely on when external data doesn’t exist yet. Intuition gives us the ability to trust ourselves and discern what is true.

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Why Tracey?

From boardrooms to break rooms, Tracey Abbott has led through every stage of business growth.

Now she equips leaders with the intuition that turns hesitation into better, faster decisions.

$450B

AUM PE Fund Operating Partner

28
YRS

International Leadership

5M+

Reached Across
Media Platforms

5x

PE-Backed Board Member

5 Reasons To book Tracey

01

She translates power into purpose

Tracey bridges investor precision with intuitive insight. Her keynotes move rooms - and the leaders inside them.

02

She delivers transformation through story

Brazil’s analog to digital transformation. Dubai’s transformation from desert to world destination. Stories that reveal how leaders use risk to drive growth through impossible odds.

03

She makes the intangible measurable

Intuition, alignment, strategic depth—they're not soft skills. Tracey gives leaders the language and tools to leverage them for competitive advantage.

04

She’s the Strategist behind the curtain

Tracey challenges leaders to transform companies by first transforming themselves.

05

She shows us the power of Possibilities

She brings us through a playful journey into Alice in Wonderland to identify the white rabbit...and become it.

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What People Are Saying

  • Smiling woman with long dark hair wearing a sleeveless navy blue top outside, with green trees in the background.

    "Tracey doesn’t just develop better leaders, she develops more grounded, effective humans and reminds us of our role in shaping the future."

    Tracey sparks ideas, reflections, and conversations that transform leaders, decision making, and relationships, with a rare ability to integrate insight with practicality.

    - SHANNON CARLSON, PRIVATE EQUITY TALENT PARTNER, TSG CONSUMER PARTNERS

  • Man wearing a black t-shirt that says 'I help people quit jobs,' pointing at himself with both hands, standing indoors.

    "I loved Tracey's concept of intuition growing in power with experience and exposure to risk."

    Everyone was taking pictures of her quotes and were still talking days later about intuition.

    - JOSH BAER, FOUNDER & CEO, CAPITAL FACTORY

  • Headshot of a man with light brown hair, blue eyes, wearing a navy blazer and light blue shirt, smiling against a gray background.

    "Tracey delivers a speech urgent in the Age of AI. "

    It’s critical for people getting disrupted by technology. Deciding “Do I trust technology or do I trust myself.” The reality is it’s a combination of both. Supremely well done!

    - GUY CARTWRIGHT, SENIOR ADVISOR, RAMP

  • A woman with shoulder-length gray hair, wearing black framed glasses, a white top, and a black blazer, smiling against a white background.

    "Tracey's presentation made everyone in the room wake up, and was quoted again on every panel."

    It is intuition that senior leaders bring to the party and that makes the difference. She demonstrated that so authentically with her life story. Especially when data is overwhelming us, Tracey showed a clear path to cut through the noise and develop your voice.

    — JULIANNE PRESSMAN, M.D. ALVAREZ & MARSAL

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    "Tracey- straight talk, outstanding presentation, effective and efficient messaging."

    Critical “Be the rabbit” take that risk mindset is critical because lives will never be less complicated.

    - KEVIN WHITE, Co-Founder, Chief Legal Officer NovaSpark

  • A smiling young man with short black hair, wearing a black collared shirt.

    "We are raving about your message."

    We all heard you speak and raving about your message and how it aligns with the future.

    - CHONSTEN JENNINGS, CEO, The Purpose Engine

  • A woman with long dark hair wearing a black and white checked blazer and smiling.

    "Had the pleasure of hearing Tracey Abbott speak recently as she is engaging, inspiring, and refreshingly grounded."

    Her point about “trusting your intuition, then coming back to the data” was both smart and humble- a great reminder that AI won’t replace great thinking.

    - NAUSHEEN HUSSAIN, Strategic HR Business Partner

  • Smiling man in a gray suit and tie outdoors, with trees and sunlight in the background.

    "Such a powerful way to open up the conference."

    Tracey is so authentic and down-to-earth in how she delivers excellent content. She shows how relatable leaders are the essence to making change happen. Her keynote set the tone for the panels and conversations that follow. Exceptionally well done as she drives impact across the PE community.

    — JAN JAMRICH, CEO, ENTROMY

  • Smiling woman with blonde hair outdoors

    "Tracey delivered a powerful and impactful keynote."

    Her engaging insights made each of the leaders in the packed room even better.  Then she inspired us all leaving not a dry eye as we learned a little about her own journey.

    – BEA WRAY, CEO PEER ADVISORY CHAIR, LIBERTY FELLOWS AT ASPEN INSTITUTE

  • Close-up of a smiling woman with long dark hair, wearing a blazer, with a white brick wall background.

    "Insightful session on Leading With Intuition in the Age of AI."

    Your message about rebuilding trust in our own judgment while balancing intuition with data truly resonated with me. As a woman in leadership, I left feeling more grounded and confident, inspired by your perspective that intuition isn’t something to silence but a strength to cultivate as a competitive advantage.

    - MICHELLE WILLIAMS, Senior Brand Marketing Manager, Dillas Quesadillas

Additional Speaking formats

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WORKSHOPS

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PANELS & FIRESIDES

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PODCASTS & MEDIA

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Audiences Tracey serves

Private Equity &
Venture Capital Leaders

  • Operating Partners

  • Portfolio Company CEOs and CFOs

  • Managing Directors & Fund Partners

  • Talent Partners and Human Capital Executives

Enterprise C-Suite Executives

  • Fortune 500 Strategy, Growth, and People Leaders

  • Founders and First-Time CEOs

  • Executives Navigating M&A, Scaling, or Transformation

Leadership Offsites & Retreat Organizers

  • Chief People Officers and HR Business Partners

  • Heads of Culture, Strategy, or Transformation

  • Leadership Development Firms and Facilitators

Women’s Leadership & Legacy Summits

  • Female Founders, VPs, and CxOs

  • Leaders Navigating Career Inflection Points

  • Organizers Focused on Purpose and Alignment

Institutional Investors & Family Offices

  • Pension Funds, Endowments, and Sovereign Wealth Funds

  • Family Office Principals and Executives

Speaking Assets

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Beyond the Bio

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As a girl from small-town Alabama with a single mom, I had nothing to lose—so I hitched my wagon to the stars.

I wanted to be an astronaut for the view. Perspective—and data—have always obsessed me.

My dad moved to Florida when I was six to work in aerospace at Cape Canaveral. My mom stayed and taught graduate-level statistics.

"Of course the daughter of a rocket scientist would have to find a way to define intuition in an equation. It isn't rocket science—it's simple and buildable."

No surprise I started as a Kodak analyst, earned my MBA in Finance (in French), and rose to lead strategy and FP&A at the corporate officer level.

For someone in finance, I see risk not just as downside to hedge—but as upside to experience.

Friends say “risk” defines me. I say it’s being an explorer. A decade of living and working internationally sharpened my ability to decode what’s unsaid in rooms of power.

My boldest bet? Marrying my 4th grade sweetheart at nearly 40—a tennis pro living with MS.

I followed my intuition. It drives my I.R.R.—my internal rate of return—exponentially through love every day.

more about Tracey

Ready To Move The Room...and The Bottom Line?

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Ready To Move The Room...and

The Bottom Line?

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