Blue spiral pattern.

Multiply What Matters.

Smiling woman with long, wavy, reddish-brown hair wearing a black blazer and a graphic t-shirt against a white background.

Multiply What Matters.

In a world competing for answers, the future belongs to leaders who ask better questions. 

explore executive Coaching
BOOK TRACEY TO SPEAK

  • Foot Locker logo with a cartoon illustration of a person in a tracksuit standing behind it.
  • Logo with a stylized globe and stars on the left, and the word 'MUBADA' in uppercase letters to the right.
  • Kearney logo in black text on a white background.
  • Kodak logo with yellow background and red icon
  • Diagram showing the anatomy of the knee joint, including bones, ligaments, and cartilage.
  • Red logo with the words 'Bain & Company' and a pie chart icon.
  • The logo of Cisco Packet Tracer, a network simulation software, featuring a colorful globe and the words "Packet Tracer" in bold blue font.
  • Diagram showing a red square labeled 'x', a red rectangle labeled 'y', and an arrow pointing from 'x' to 'y'.
  • Chick-fil-A logo with a red chick and the brand name in red cursive font.
  • Text graphic reading 'Family Office & Private Wealth Legacy Summit' with a dark blue background and white and brown lettering.
  • Red and black Netflix logo with the word 'TXX' in red across it.
  • Logo for Private Equity Wire 2024 with a large red 'P' in a square and the words 'Private Equity Wire' below.
  • Logo for ProLorqy International with purple and black text.
  • Pepsi logo with text reading "Human Capital Forum" on a purple and black background.
  • The OYL logo with the words 'Around the World' underneath in a bold font.
  • Logo of PGG Private Capital Global with black and blue text.
  • Logo of FedEx including the orange and purple stylized lettering with a hidden arrow between the E and x
  • A black-and-white line drawing of a cartoon soldier holding a rifle, standing next to a dog, with a blank background.
  • Logo of the Houston Rockets basketball team featuring a stylized red and orange rocket ship with blue accents.
  • Logo for the e-Suite Board of Directors Forum 2021.
  • Spectrogram displaying the frequency spectrum of a sound over time, with color indicating amplitude levels.
  • The word 'EXPONET' in large blue 3D letters with a stylized orange and red 'A' in the middle.
  • SiriusXM logo in blue text with a star symbol inside the letter 'S' on a white background.
  • Logo of Aspen Institute featuring a blue water drop shape with the text 'aspen institute' inside.
  • Presidential Leadership Scholarships logo featuring a multicolored starburst design with the words "Presidential Leadership Scholarships" in dark blue text.
  • Logo of the Massachusetts Institute of Technology featuring the initials MIT in red and gray with the full name written in red beside it.

Trusted By

C-suite Executives on 5 continents

AUM PE Fund
Operating Partner

Enterprise Value Coached

International
Leadership

PE-Backed Board Member

$450B

30B+

28
YRS

5x

Tracey delivers a speech urgent in the Age of AI. It’s critical for people getting disrupted by technology. Deciding “Do I trust technology or do I trust myself.” The reality is its a combination of both. Supremely well done!

GUY CARTWRIGHT, SENIOR ADVISOR, RAMP

Professional headshot of a man with brown hair in a blue suit and light blue shirt, smiling against a gray background.
Large dark blue quotation mark graphic
Outline icon of a hand tapping or selecting a mobile phone screen with lines representing text and a checkmark.
Apply for Coaching
Calendar icon with a checkmark inside
book tracey to speak
Icon of a clipboard with a checklist and a pen.
take the Executive Alignment Assessment

High-Stakes Leaders Are Under Pressure to Perform

Millions of lives and trillions in enterprise value move through the decisions of today’s senior leaders.

This isn’t just about financial performance.
It’s about human impact.

When leaders operate from clarity—not just pressure—they build stronger companies, make better, faster decisions, and create outcomes that compound long after the board meeting ends.

A woman with long red hair, wearing a black blazer and white top, smiling and laughing.

Hi, I’m Tracey

At 17, I followed the white rabbit onto a Greyhound bus from Alabama to North Carolina to college, no cell phone, pure instinct. I've been tumbling down rabbit holes, getting deeply curious, taking leaps, transforming, and creating ever since.

Since then, I've chased curiosity from Europe to the Middle East to South America, from Bain strategy decks to Chick-fil-A operations, from PepsiCo P&Ls to PE portfolio companies. I've coached CEOs running $30B businesses, served on 5 boards, and now command stages as a keynote speaker helping executives lead with intuition in the age of AI.

Real transformation happens when we go inward, listen to what our intuition tells us, and then take action from that place of knowing. Curiosity is the critical trait that will help us continue to build our uniquely human intelligence.

A woman giving a presentation on stage at a Capital Factory event with an audience seated in front. The stage features a large capital factory logo and a screen with a smiling child's photo. Decorative cityscape and balloons are in the background.

Tracey's Signature Keynote

Leading with Intuition
in the Age of AI 

HOW INTUITION ACCELERATES RESULTS IN HIGH-STAKES LEADERSHIP

I help successful executives turn high-stakes hesitation into clear, purpose-driven action.

Tracey introduces her Intuition Accelerant™ equation to show how leaders transform accumulated experience into clear, decisive action through calculated risk as the competitive advantage in the age of AI.

WATCH TRACEY SPEAK

Purpose Value Creation Plan™

MY COACHING FRAMEWORK FOR ALIGNING WHO YOU ARE WITH HOW YOU LEAD.

A graphic with a blue background showing steps from Base Case to Upside Case, illustrating a process of knowing, growing, sowing, and going through different stages, numbered 1 to 4.
White line drawing of a light bulb with rays emitting from it on a black background.

KNOW

Gain self-awareness and align your values.

A simple white outline of a plant with two leaves on a black background.

GROW

Expand your boundaries through smart risk-taking and experiences.

Icon of a hand pouring liquid from a bottle into a washing machine.

SOW

Build networks intentionally and focus on relationships.

White emergency exit running figure and arrow on black background

GO

Create lasting impact through aligned leadership and purpose.

When Your Leadership is Aligned, Everything accelerates.

Decisions simplify. Results resonate. Legacy becomes intentional.

A woman with long, wavy red hair smiling while wearing a white dress.

  • You stop reacting and start leading—rooted in what matters most.

  • Your decisions get faster, sharper, and grounded in the Intuition Accelerant™.

  • You escape complexity culture and focus on meaningful momentum.

  • You build from overflow—not overwork—by aligning energy and effort.

  • Your presence energizes others because it reflects the real you.

  • You stop chasing relevance—and start living your real impact.

Woman with long wavy red hair speaking into a microphone during an interview or podcast, wearing a red sleeveless dress, seated on a light-colored chair, with a warm background and a blurred person in the background.

Strategic Thought Provocateur.

Insider's Outsider.

Truth Teller

I help leaders move from performance to purpose — and from Doing to Becoming.

Most leaders arrive in Doing mode:
driving results, optimizing time, proving value.

The rare ones learn to Be —
present, intentional, aligned.

And the ones who lead with purpose?
They don’t just execute better —
they step fully into Becoming.

This is where clarity becomes identity —
and leadership becomes legacy.

A woman presenting on stage with a large screen behind her displaying a leadership or business plan titled 'Purpose Value Creation Plan.' The slide includes a diagram with five stages: Know, Grow, Sow, G, and Upside Case, and an audience watching the presentation.

If You’re Ready To Look In The Mirror —
And Step Through The Looking Glass

I’d like to offer you a complimentary 4-minute executive alignment assessment scan to reveal how clearly you’re leading — and where your next level of alignment lives.

✔ Discover where you're leading from intention — not autopilot

✔ See where clarity is strong — and where it’s being diluted

✔ Reveal your next right step

Take the Executive Alignment Assessment
A smiling woman with long, wavy, red hair, wearing a dark jacket and black pants, squatting outdoors among desert plants.

You already know.

Leadership can feel lonely.

That whisper that more is possible? It’s real.
I created this because I’ve felt it too — and you don’t have to carry it alone.

You've outgrown the playbook defined by others.
It's time to lead from what's uniquely yours.

Because the leaders who align purpose with performance won’t just survive what’s next — they’ll define it.

Explore Executive Coaching

Keynote Impact

Photograph of a middle-aged woman with shoulder-length gray hair, wearing glasses and a black blazer, smiling against a white background.

"Tracey's presentation made everyone in the room wake up, and was quoted again on every panel. "

It is intuition that senior leaders bring to the party and that makes the difference. She demonstrated that so authentically with her life story. Especially when data is overwhelming us, Tracey showed a clear path to cut through the noise and develop your voice.

— JULIANNE P., M. D. ALVAREZ & MARSAL

Coaching Impact

Headshot of a middle-aged man in a blue suit smiling, with a blurred office background.

"Tracey's coaching was a turning point in my career journey."

She challenged my thinking, refined my approach, and helped me uncover a clarity and confidence that truly set me apart. Her unique blend of empathy, insight, and practical guidance left a lasting impact.

 — Patrick I., Chief Transformation Officer, $400MM Healthcare Company

A woman walking indoors on a gravel path surrounded by lush green plants, smiling at the camera.

I'm not just one thing.

I’m an accumulation of experiences — each one offering a different lens through which I help others lead.

Outsider raised by a single mom in Alabama. Insider in boardrooms where power is shaped. Explorer across four continents. Student of ancient wisdom and modern leverage. I don’t resolve tension — I help leaders hold it with clarity and courage.

Because the leaders who create lasting impact don’t become everything to everyone.

They become irreplaceably themselves.

meet tracey