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To Transform Companies,

We Transform Ourselves.

I help executives align who they are with how they lead.

Are we a Match?

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You Already Know What Will Work—You’ve Just Stopped Trusting It.


UNDER PRESSURE, THE NOISE GETS LOUDER THAN YOUR JUDGMENT.

So you hesitate. You wait for more data to validate what you already sense.

You want answers—when the future belongs to the best questions.

I help leaders reconnect intuition with data—creating an Intuition Accelerant™ that makes decisions clearer, better, faster.

I've Sat In Every Seat.

I get it.

As the ultimate PE insider, I speak languages fluently. I translate between worlds most people can only navigate one at a time.

I COACH WITH THE INSIGHT OF AN OPERATOR, THE CLARITY OF A STRATEGIST, AND THE COURAGE OF A THOUGHT PROVOCATEUR.

Because growth doesn't come from comfort. It comes from the right question, asked at the right time, by someone who's been there.

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Four Experience Areas

    • PepsiCo, $350MM P&L at Target

    • adidas, $20MM P&L at Foot Locker

    • Chick-fil-A franchisee, start up to $3MM

    • Partners Group, $150B AUM Consumer & Retail Senior Operating Partner 

    • Mubadala, $300B AUM Sovereign Wealth Fund Senior Operating Partner & Talent Partner

    • 5x Private Equity backed Board Director (Strategy Committee)

    • M.I.T. Entrepreneurship Advisor

    • ICF Certified Coach

    • Foot Locker, $8B Corporate Officer Strategy & FP&A

    • PepsiCo, Consumer Strategy

    • Bain & Company

    • Kearney

I Coach Leader Transitions

C-suite executives face intense pressure to deliver rapid transformation and value creation in compressed timeframes...
all while navigating complex stakeholder dynamics.

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NEW PE OWNERSHIP

Navigating transition between ownership structures and strategic realignment

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PUBLIC TO PE NEW HIRES

Addressing rapid assimilation and immediate performance requirements

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NEW C-SUITE HIRES

Supporting executives being evaluated or recently placed in PE-backed companies

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C-SUITE SUCCESSION

Expanding perspective from functional excellence to enterprise leadership

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FUNCTIONAL TO PEOPLE LEADERS

Developing leadership capabilities beyond technical expertise

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Tracey is the catalyst exactly when I needed it. She helped me unlock a 6th gear as I was promoted into a multi-billion dollar P&L. She is thoughtful, calm, and clears the noise. She is a masterful coach and easily creates trust to get at the hard stuff.

GIL V., COO, $12B PE-BACKED PHARMA COMPANY

My Coaching Philosophy

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I BELIEVE WE ARE WHOLE HUMANS—AND MY JOB ISN'T TO "FIX" YOU.

I'm here to challenge you to see yourself with curiosity, so you can lead with clarity, conviction, and deep self-trust.

People say my superpower is discernment. Intuition isn't a soft skill—it's a strategic advantage, refined over 30 years of performing at the highest levels.

The best leaders don’t fight the current—they find it, and it becomes a market multiplier. I help leaders recognize market tailwinds and build cultures that move with clarity and momentum.

My work blends strategy and values.
Metrics and meaning.
Performance and purpose.

Why This Work Matters Now

12 million people work for pe-backed companies. That’s $4.4 trillion in assets under stewardship.

This isn’t just about enterprise value. It’s about human value.

When PE-backed leaders lead from purpose—not just performance—they create better returns, stronger companies, and more sustainable futures.

Purpose Value Creation Plan™

MY COACHING FRAMEWORK FOR ALIGNING WHO YOU ARE WITH HOW YOU LEAD.

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    • Clarify your values and decision-making patterns—not conceptually, but in practice.

    • Use 360 feedback and Hogan assessment to surface gaps between intent and impact.

    • Understand who you are behind the success—not just behind the résumé.

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    • Learn to hear and trust your intuition—then act on it.

    • Design growth experiences where clarity isn’t guaranteed and decisions still matter.

    • Build the capacity to lead decisively when certainty disappears.

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    • Build a personal board of directors who challenge you and tell you the truth.

    • Protect your Return on Energy (ROE) by focusing on what truly moves the needle.

    • Allocate time and attention where alignment accelerates outcomes.

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    • Align purpose with performance so results scale and sustain.

    • Lead in a way that is coherent, credible, and embodied.

    • Translate clarity into impact—on people, organizations, and legacy.

How Well Are You Executing Your Purpose Value Creation Plan™?

Take the 4-Minute Executive Alignment Assessment
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Elite Partnership Includes 

CO-CREATED TOGETHER AND FOCUSED ON OUTCOMES.

Because every individual is different, this requires a high-touch, fully customized approach.

How We Work

  • Strategic Sounding Board - Real-time support for high-stakes decisions, board dynamics, and stakeholder navigation

    1:1 Executive Coaching - Private sessions tailored to your leadership challenges and value creation goals

    Concierge Support Between Sessions - Email and voice note access for urgent leadership decisions and ongoing guidance

What We Build

  • Assessment for Self-Awareness - Understand your base case through comprehensive leadership assessment tools and stakeholder feedback

    Purpose Value Creation Plan - Structured framework from Base Case to Upside Case for your leadership transformation

    Growth Levers to Get to Your Upside Case - Strategic development initiatives and leadership practices to reach your full potential

What You’ll Gain

  • Strategic clarity around your identity and values - Know who you are behind the successes, not just behind the resume

    Decision velocity powered by the Intuition Accelerant™ - Your choices get faster, sharper, and grounded in both data and intuition

    Energy reallocated toward what moves the needle - Stop managing what drains you and focus on what drives real impact

    Legacy - delivered by design, not by default - You stop chasing relevance and start building your real impact—measured in both enterprise value and human value

    Sustainable Performance - You build from overflow—not overwork—by aligning energy and effort with purpose and profit

Trusted By PE-Backed C-Suite Leaders

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    “Tracey is the catalyst exactly when I needed it."

    She unlocked a gear that accelerated me to excel as COO. She then created a breakthrough team workshop that established deep trust. She is thoughtful, calm, and clears the noise. Tracey is a masterful coach.”

    GIL V., COO, $12B PE-BACKED PHARMA COMPANY

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    "She helped me turn a lose-lose situation into a win-win, and did so in only 20 minutes."

    I met Tracey right before a high-stakes performance review. Her insightful questions and personal anecdotes helped me see a different approach to the conversation. Taking off my armor was far from easy, but it immediately improved the relationships between my boss and me, leading to overwhelmingly positive outcomes in subsequent reviews. She helped me turn a lose-lose situation into a win-win, and did so in only 20 minutes.

    SAL FILARDI, U.S. GREEN BERET

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    "Tracey is the person we've all wished we worked for."

    Tracey is the person we've all wished we worked for. A player-coach, she has both the gift and the skill for eliciting optimal performance. I always emerge from our sessions together with total clarity on next steps and an actionable execution plan. It is really moving the needle for my career.

    MARGARET BUTLER, CO-LEADER, BAKERHOSTETLER FINANCIAL SERVICES TEAM

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    "She doesn't just coach, she equips you with tools to create a lasting impact."

    Tracey's leadership coaching has been a game-changer for me. Her ability to provide clear, actionable insight while challenging me to grow has transformed the way I lead my team. She doesn't just coach, she equips you with tools to create a lasting impact.

    ZEBBIE CARNEY, FOUNDER, EUGENE'S HOT CHICKEN

Apply For 1:1 Executive Coaching

LIMITED AVAILABILITY

I only work with 10 individual 1:1 clients at a time so I can dedicate thoughtful energy and time before and after each session.

  • I partner with successful, high-capacity leaders who are ready to lead with clarity, conviction, and purpose. This assessment helps me determine mutual fit before booking a Strategic Fit Call.

    COMPLETE COACHING ASSESSMENT

    Based on your responses, I'll determine if there's strong alignment for a coaching partnership and send qualified candidates a link to schedule your complimentary Strategic Fit Call.

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  • During our call, we'll discuss your overall ideal outcome, your priority areas, and the investment you're ready to make in your growth. This is a mutual evaluation to determine if we're the right partnership for your leadership transformation.

Ready to Land your Board Seat?

For seasoned executives ready to step into Board service. 

More Info