Lead with Clarity.

Deliver with Purpose

I HELP PE-BACKED EXECUTIVES ALIGN WHO THEY ARE WITH HOW THEY LEAD.

$450B

20B+

AUM PE Fund Operating Partner

Enterprise Value Coached

28
YRS

5X

International Leadership

PE-Backed Board Member

Tracey's history as an entrepreneur, coupled with her structured approach to working through challenges and opportunities as a coach is a powerful combination. This is powerful work that helps you identify what you need to do and real steps to solve big challenges and move forward.

CHIEF OPERATING OFFICER, $12B PE-BACKED PORTFOLIO COMPANY

My Coaching Philosophy

I BELIEVE WE ARE WHOLE HUMANS—AND MY JOB ISN'T TO "FIX" YOU.

I'm here to challenge you to see yourself with curiosity, so you can lead with clarity, conviction, and deep self-trust.

People say my superpower is discernment. Intuition isn't a soft skill—it's a strategic advantage, refined over 30 years of performing at the highest levels.

The best leaders don’t fight the current—they find it, and it becomes a market multiplier. I help leaders recognize market tailwinds and build cultures that move with clarity and momentum.

My work blends strategy and values.
Metrics and meaning.
Performance and purpose.

I Coach Leader Transitions

PE-backed C-suite executives face intense pressure to deliver rapid transformation and value creation in compressed timeframes...
all while navigating complex stakeholder dynamics.

NEW PE OWNERSHIP

Navigating transition between ownership structures and strategic realignment

PUBLIC TO PE NEW HIRES

Addressing rapid assimilation and immediate performance requirements

NEW C-SUITE HIRES

Supporting executives being evaluated or recently placed in PE-backed companies

C-SUITE SUCCESSION

Expanding perspective from functional excellence to enterprise leadership

FUNCTIONAL TO PEOPLE LEADERS

Developing leadership capabilities beyond technical expertise

Common Leadership Growth Areas

01

Leadership Adaptability

Self-awareness and intuitive decision-making at speed when data isn't enough

02

Stakeholder Management

Balancing PE firm demands with operational realities, managing board dynamics, translating investment thesis into actionable strategy

03

Executive Presence & Communication

Projecting confidence amid uncertainty, communicating strategic vision to multiple audiences, leading through influence

04

Building High Performing Teams

Building purpose-driven cultures, attracting top talent, aligning incentives with value creation

The Purpose Value Creation Plan™

I integrate traditional Value Creation Plan principles with purpose-driven leadership development, creating self-aware, connected leaders who can reach their personal and organizational upside case.

    • Audit your life through the lens of your values—define them clearly, not just conceptually.

    • Gather 360 feedback about the gap between your intention and your impact.

    • Understand who you are behind the successes—not just behind the resume.

    • Learn to hear and trust the voice of your intuition—then act on it.

    • Create meaningful growth experiences at the edge of discomfort.

    • Build the courage to lead when clarity isn't guaranteed and certainty never shows up.

    • Build your personal board of directors—people who sharpen you, stretch you, and tell you the truth.

    • Protect your Return on Energy (ROE) by focusing on relationships and priorities that actually move the needle.

    • Invest where alignment accelerates outcomes—and stop managing what drains you.

    • Integrate purpose into performance so your results scale and sustain.

    • Build the brand of leader who changes markets—and lives.

    • Make your Legacy count.

"The upside case isn't just about enterprise value—
it's about reaching your full potential"

How Well Are You Executing Your Personal Value Creation Plan™?

How Do You impact Others' Lives?

LEADERS NEED TO THINK ABOUT THE LEGACY THEY'LL LEAVE IN THE WORLD.

As an executive leadership coach, I help my clients develop their Personal I.P.O.—an Integrated Purpose Offering.

Your Personal I.P.O. is the alignment of your inner values with your outer actions—so you can offer the world your highest self.

Why This Work Matters Now

12 million people work for pe-backed companies. That’s $4.4 trillion in assets under stewardship.

This isn’t just about enterprise value. It’s about human value.

When PE-backed leaders lead from purpose—not just performance—they create better returns, stronger companies, and more sustainable futures.

You've Done Everything Right—and Still Feel Something's Off

YOU’VE SCALED BUSINESSES AND HIT EVERY TARGET. BUT DEEP DOWN, SOMETHING’S OFF. IT’S NOT BURNOUT. IT’S DISCONNECTION.

You're Stretched Too Thin
You're respected, relied on, and responsible for massive enterprise value. But you feel pulled in too many directions. The higher your title, the less time you have to reflect on what actually matters.
You’re not burned out—you're disconnected.

Ready for What’s Next

You've got nothing left to prove—but everything left to become.

This isn’t about slowing down. It’s about reconnecting to purpose and leading with power, clarity, and returns.

Elite Partnership Includes 

CO-CREATED TOGETHER AND FOCUSED ON OUTCOMES.

Because every individual is different, this requires a high-touch, fully customized approach.

How We Work

  • Strategic Sounding Board - Real-time support for high-stakes decisions, board dynamics, and stakeholder navigation

    1:1 Executive Coaching - Private sessions tailored to your leadership challenges and value creation goals

    Concierge Support Between Sessions - Email and voice note access for urgent leadership decisions and ongoing guidance

What We Build

  • Assessment for Self-Awareness - Understand your base case through comprehensive leadership assessment tools and stakeholder feedback

    Your Purpose Value Creation Plan - Structured framework from Base Case to Upside Case for your leadership transformation

    Growth Levers to Get to Your Upside Case - Strategic development initiatives and leadership practices to reach your full potential

    Your Ultimate Personal I.P.O. Goal - Align your inner values with outer actions to offer the world your highest self

What You’ll Gain

  • Strategic clarity around your identity and values - Know who you are behind the successes, not just behind the resume

    Decision velocity powered by the Intuition Accelerant™ - Your choices get faster, sharper, and grounded in both data and intuition

    Energy reallocated toward what moves the needle - Stop managing what drains you and focus on what drives real impact

    Legacy - delivered by design, not by default - You stop chasing relevance and start building your real impact—measured in both enterprise value and human value

    Sustainable Performance - You build from overflow—not overwork—by aligning energy and effort with purpose and profit

Ready To Align Purpose With Performance?

If you're a high-achieving PE-backed leader ready to realign your leadership with your purpose while delivering exceptional enterprise value—apply for a private coaching engagement.

Trusted By PE-Backed C-Suite Leaders

  • "This is powerful work that helps you identify what you need to do and real steps to solve big challenges and move forward."

    Tracey's history as an entrepreneur, coupled with her structured approach to working through challenges and opportunities as a coach is a powerful combination. This is powerful work that helps you identify what you need to do and real steps to solve big challenges and move forward.

    GIL VALADEZ, CHIEF OPERATING OFFICER, $12B PE-BACKED PORTFOLIO COMPANY

  • "She helped me turn a lose-lose situation into a win-win, and did so in only 20 minutes."

    I met Tracey right before a high-stakes performance review. Her insightful questions and personal anecdotes helped me see a different approach to the conversation. Taking off my armor was far from easy, but it immediately improved the relationships between my boss and me, leading to overwhelmingly positive outcomes in subsequent reviews. She helped me turn a lose-lose situation into a win-win, and did so in only 20 minutes.

    SAL FILARDI, U.S. GREEN BERET

  • "Tracey is the person we've all wished we worked for."

    Tracey is the person we've all wished we worked for. A player-coach, she has both the gift and the skill for eliciting optimal performance. I always emerge from our sessions together with total clarity on next steps and an actionable execution plan. It is really moving the needle for my career.

    MARGARET BUTLER, CO-LEADER, BAKERHOSTETLER FINANCIAL SERVICES TEAM

  • "She doesn't just coach, she equips you with tools to create a lasting impact."

    Tracey's leadership coaching has been a game-changer for me. Her ability to provide clear, actionable insight while challenging me to grow has transformed the way I lead my team. She doesn't just coach, she equips you with tools to create a lasting impact.

    ZEBBIE CARNEY, FOUNDER, EUGENE'S HOT CHICKEN

Why This Work can’t wait

THE TIME FOR PURPOSE-DRIVEN LEADERSHIP IS NOW.

You've been sensing it. That whisper that more is possible. That you've outgrown the playbook. That something in you is asking: What if success could feel simpler AND more meaningful?

The leaders who align purpose with performance won't just survive the next decade of private equity—they'll define it.

I've Sat In Every Seat.

I get it.

As the ultimate PE insider, I speak languages fluently. I translate between worlds most people can only navigate one at a time.

I COACH WITH THE INSIGHT OF AN OPERATOR, THE CLARITY OF A STRATEGIST, AND THE COURAGE OF A THOUGHT PROVOCATEUR.

Because growth doesn't come from comfort. It comes from the right question, asked at the right time, by someone who's been there.

Four Experience Areas

    • Public Co Officer ($8B)

    • PepsiCo $350MM P&L

    • adidas $20MM P&L

    • Chick-fil-A franchisee $0-$3MM

    • Consumer & Retail Senior Operating Partner ($450B+ AUM)

    • PE Talent Partner focused on leadership development and advisory

    • Global Head Strategy Foot Locker

    • Consumer Strategy PepsiCo

    • Bain & Company

    • Kearney

    • 5x Private Equity board member (Strategy committee)

    • M.I.T. Entrepreneur Advisor

    • ICF Certified Coach

Apply For 1:1 Executive Coaching

LIMITED AVAILABILITY

I only work with 10 individual 1:1 clients at a time so I can dedicate thoughtful energy and time before and after each session.

  • I partner with successful, high-capacity leaders who are ready to lead with clarity, conviction, and purpose. This assessment helps me determine mutual fit before booking a Strategic Fit Call.

    COMPLETE COACHING ASSESSMENT

    Based on your responses, I'll determine if there's strong alignment for a coaching partnership and send qualified candidates a link to schedule your complimentary Strategic Fit Call.

  • During our call, we'll discuss your overall ideal outcome, your priority areas, and the investment you're ready to make in your growth. This is a mutual evaluation to determine if we're the right partnership for your leadership transformation.

Ready To Transition Into Private Equity?

FOR HIGH-PERFORMING EXECUTIVES NAVIGATING THE UNIQUE CHALLENGES OF ENTERING PE ROLES